Optionel (pronounced "optional") was an idea by Austin Herrell (aka Flacko Jamez) in July 2015 and launched into existence in April 2016.
Why Optionel?
Because you have the option to create a better life for yourself no matter where you come from.
No matter the obstacles you may face as long as you believe in your talents and your potential you can prosper.
Nobody expects the underdog to succeed...prove them wrong.